Beginning one-hour after sundown tonight, dozens of arts groups across Metro Vancouver, including North Vancouver’s Presentation House Theatre, will light their exteriors red.
They join hundreds of others from across the country to raise awareness supporting Canadian live event workers who have lost their livelihoods due to the ongoing COVID-19 pandemic.
Sept 22 is the Canada Wide Day of Visibility for the Live Events Community. In support of our performance and event friends across the country, PHT will light up red for an industry that is largely still dark, and so needed. Check it out one hour after sundown.#lightuplive pic.twitter.com/Vvlv1W4I6G
— Presentation House Theatre (@PHTheatre) September 21, 2020
Organized by Toronto-based Live Event Community, the Day of Visibility will shine a light on a $100 billion industry that largely remains dark due to physical distancing restrictions.
“This grassroots movement has seemed to catch fire,” says Live Event Community co-founder and industry veteran Morgan Myler in a media release. “Our goal is to ensure the government acknowledges that our industry has been uniquely impacted by the effects of COVID-19 and that it will continue to offer financial support for live event workers and companies throughout the supply chain until large gatherings are once again deemed safe and the industry comes back to life.”
Throughout the evening, images and video will be shared on social media using
the hashtags #LightUpLive / #EclaironsLesScenes to boost visibility.
Among the dozens of venues and arts organizations across Metro Vancouver to sign-on include Presentation House, Kay Meek Centre, SFU’s Goldcorp Centre, Renegade Productions, Queen Elizabeth Theatre, The Orpheum, Waterfront Theatre, Arts Umbrella, Chan Centre, Frederic Wood Theatre, The Cultch, and the Rickshaw Theatre. Canada Place, Rogers Arena, Science World, JW Mariott Park Hotel and the Roundhouse will also go red in support of the initiative.
“This industry is built on passion, and that makes it inherently resilient,” says Live Event Community co-founder Rob Duncan. “We’re all doing our best to weather this storm and appreciate the support we’ve already received from various levels of government and the general public. However, we’re in a uniquely challenging spot, and need assistance hardships to ensure the show can go on once we’re all on the other side of this pandemic.”
For more information, visit lightuplive.ca.